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Ashton-Tate Articles:

  MIS Week 11/07/1984 "Ashton-Tate: Helm Steady"
BusinessWeek 11/26/1984 "A Timely Departure At Ashton Tate?"
Chicago Tribune 12/05/1984 "Turmoil at the top rocks Ashton-Tate's strategic year"
BusinessWeek 12/17/1984 "A New Chief at Ashton-Tate"
  PC Magazine 01/22/1985 "People in the News: Edward Esber"
BusinessWeek 02/10/1986 "The Dark Horse Who Has Ashton-Tate Galloping Again"
Los Angeles Business Journal 05/20/1985 "Ashton-Tate takes higher ground despite escalation...."
  Computer Systems News 07/15/1985 "Ashton-Tate Expecting 40% Growth in Fiscal '85"
USA Today 08/01/1985 "Esber's Timing Crucial"
  Electronics 08/05/1985 "Ashton-Tate Thrives In Sliding Market"
USA Today 09/09/1985 "Ashton-Tate builds framework for renewed growth"
  Computer Retail News 11/18/1985 "Ashton-Tate Comes of Age Despite Slump's Hrudles"
  Computer Dealer 03/1986 "Ed Esber on the Change at Ashton-Tate"
  Personal Computing 08/1986 "Ed Esber on Computing in Multi-user Environments"
  Computer Dealer 10/1986 "Ashton-Tate: All the Right Moves"
  Computer Reseller News 11/10/1986 "Top 25 Executives"
  Computer Reseller News 01/1987 "Ashton-Tate Inc.: Edward M. Esber, Jr."
BusinessWeek 01/26/1987 "Ashton-Tate: A High Hurdle For A Front-Runner"
BusinessWeek 05/11/1987 "The Free-For-All Has Begun - Software Companies ...."
San Jose Mercury News 05/24/1987 "What's Next for Ashton-Tate"
InformationWEEK 05/25/1987 "Ashton-Tate Looks to Expand Its Software Presence"
  The Executive of Southern California 06/1987 "Edward M. Esber: How Ashton-Tate Fights The Software Wars"
PC World 09/1987 "Ashton-Tate at the Crossroads"
BusinessWeek 10/23/1987 "The CEO 1000"
Investors Business Daily 11/09/1987 "Confident of Position Amid Industry Transition"
BusinessWeek 01/25/1988 "There's Safety In Numbers For Ashton-Tate"

Editorial Response from Ashton-Tate to Business Week

BusinessWeek 02/08/1988 "It's Grab Your Partner Time for Software Makers"
  P.C. Letter 02/29/1988 "The Future of Database Management"
  Marketing Computers 03/1988 "A New Push for dBASE"
  Computerworld 03/07/1988 "No more Mister Nice Guy: Esber says gloves off as Ashton-Tate regains fighting trim"
  Computer Dealer 04/1988 "Ashton-Tate on the Warpath"
BusinessWeek 04/11/1988 "Ashton-Tate's Investors Are Sleeping Easier"
BusinessWeek 04/15/1988 "Executives to Watch"
Los Angeles Business Journal 05/02/1988 "At No. 3 software producter, 43% profit gain just isn't good enough"
San Jose Mercury News 06/19/1988 "Ashton-Tate Comes Back"
BusinessWeek 10/21/1988 "The Corporate Elite"
  Personal Computing 03/1989 "Is Ashton-Tate Born Again?"
BusinessWeek 05/22/1989 "Don't Bury Software's Promise in Legal Bog"
BusinessWeek 07/17/1989 "dBugs in dBase IV Spread to the Bottom Line"
Los Angeles Times 10/24/1989 "Ashton-Tate Takes It on the Chin but Vows a Comeback"
San Jose Mercury News 11/07/1989 "Can Ashton-Tate Come Back?"
BusinessWeek 11/13/1989 "dBase IV is a Godsend to Competition"
InfoWorld 01/08/1990 "Defending the Dbase Turf"
Wall Street Journal 04/11/1990 "How Ashton-Tate Lost It's Leadership in PC Software Arena"

"Esber Comments on WSJ 04/11/1990 Article"

Wall Street Journal 05/01/1990 "Ashton-Tate's Esber Resigns Two Top Posts"
USA Today 10/16/1990 "Ashton-Tate program: A return to glory"
    07/07/1991 "The Ashton-Tate Saga"
  Upside Magazine 03/1995 "The Unkindest Cut"

"Esber's Letter to the Editor and what they printed"

  PC Week 03/01/1999 "Spencer's Fifteen Memorable Moments"

 

   

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